We Live this Work
Kelly Bleck started Edges First after years of working and living alongside outdoor and community-impact organizations. She kept seeing incredible work that wasn’t fully reflected online. As an experienced web developer who loves the outdoors and the communities built around it, she knew she could help close that gap.
Today, we work alongside those organizations to bring the heart of their work into the digital space in a way that feels honest and intuitive. We believe smart simplicity wins. We ask the right questions, cut through unnecessary complexity, and build with care — so that your digital presence truly reflects who you are. We keep things light, but we take the work seriously.


“Kelly exceeded our expectations in every way possible. She not only delivered a website that looked and functioned exactly as we’d imagined, but more importantly, she built a back end to the website that gave us beautiful flexibility and control with an easy user interface.”
Cristina Ferreri, Chief Creative
SIGNAL Brand Innovation